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Digital Marketing Manager - Fixed Term Contract

Date: 08-Sep-2022

Location: Farnborough, England, GB

Company: QinetiQ

Purpose of the role – to drive strategies to increase audience engagement through external QinetiQ-wide digital channels.

Working with the marketing team and wider brand team, this role is responsible for the development, implementation and optimisation of all external digital channels. This role will work with the wider team and organisation to ensure QinetiQ is positioned for growth externally and that we’re engaging the right audience groups through our digital channels.


Key Accountabilities

  • Own and drive QinetiQ’s external digital strategy

  • Manage the development of and other QinetiQ websites

  • Coordinate and lead QinetiQ’s external digital strategy across the Group – working with key international teams and stakeholders to enable a clear QinetiQ voice

  • Develop QinetiQ brand, messaging and personality though our social and digital channels

  • Manage the training and development of Sitecore CMS, working with the IT team

  • Listen and engage in relevant social discussion about our company, competitors, and/or industry; developing and leading a team of social media ambassadors to further promote the company to key stakeholders

  • Develop, drive and run regular social and website campaigns and track their success

  • Drive a network of content creators to develop high-quality digital content that educates and entertains our audience

  • Analyse and report on all digital engagement activity

  • Manage, develop and implement the SEO strategy

  • Stay up-to-date with the latest trends and changes in digital engagement

  • Drive the timely publication of content on our social media channels and website

  • Collaborate with marketers and senior leaders to both accurately forecast and craft the right strategies, campaigns, and tests to run through our digital and social channels

Knowledge, skills and personal qualities required

  • Strong technical knowledge and CMS skills

  • Ability to develop effective digital strategies to increase engagement and reach

  • Great collaborator with the ability to manage and lead a variety of stakeholders

  • Ability to multi-task and work to tight deadlines, with high levels of accuracy and attention to detail

  • Expert in everything digital, with keen interest in new technologies, platforms and channels

  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions

  • Ability to extract meaning and suggest action items from data enabling this to drive the development of digital strategies

  • Understanding of web-related behaviours and trends and ability to optimise for these

  • Degree level educated or equivalent working experience

  • 6 years’ experience in digital marketing and engagement

  • Track record of developing and delivering digital strategies

  • Experience of managing and developing a team

  • Proven track record of delivering inbound and digital engagement strategies

  • Demonstrable experience working in a complex stakeholder environment, with excellent relationship management skills and adherence to approvals processes

  • Experience of launching new and complex websites

  • Experience of managing external agencies and contractors to deliver complex projects

  • Experience of web analytics, social media analytics and SEO analysis and optimisation

  • Experience of lead generation through online channels

  • Experience of running SEO & PPC campaigns

  • Experience of creating digital engagement strategies to attract key audience groups


Why join QinetiQ?

As we continue to grow into new markets around the world, there’s never been a more exciting time to join QinetiQ. The formula for success is our appetite for innovation and having the courage to take on a wide variety of complex challenges.

You’ll experience a unique working environment where teams from different backgrounds, disciplines and experience enjoy collaborating widely and openly as we undertake this exciting and rewarding journey. Through effective teamwork, and pulling together, you’ll get to experience what happens when we all share different perspectives, blend disciplines, and link technologies; constantly discovering new ways of solving complex problems in an diverse and inclusive environment where you can be authentic, feel valued and realise your full potential. Read more about our diverse and inclusive workplace culture here.  

Joining QinetiQ offers you an opportunity to work on a broad range of interesting defence-based projects with vast career progression across a global organisation in addition to competitive personal and professional benefits.  You’ll receive a highly competitive salary and benefits package: our basic salaries are very attractive as we constantly review what’s happening in the market. The range of benefits that we offer include, adaptive and flexible working, generous holiday entitlements, Health Cash Plan, Private Medical Insurance and Dental Insurance and much more. 


About QinetiQ

As a company of over 6,000 dedicated professionals, we are a world-centre of excellence in research and development and act as a catalyst for fast-track innovation, offering outstanding experimentation facilities, and technical, engineering and scientific expertise. QinetiQ is made up of dedicated experts in defence, aerospace, security and related markets, all working together to explore new ways of protecting what matters most. Being part of QinetiQ means being central to the safety and security of the world around us. Partnering with our customers, we help to save lives; reduce risks to society; and maintain the global infrastructure on which we all depend. Come and find out how you can play a role.

Please note that many roles in QinetiQ are subject to national security vetting. Applicants that already hold the appropriate level of vetting may be able to transfer it upon appointment, subject to approval. A number of roles are also subject to restrictions on access to information that mean factors such as nationality, previous nationalities held and the country in which you were born may have an effect on the roles that you can be employed in.